MarketReady Webinars: Insurance and Risk Mitigation for Small Farms, Wholesale Marketing, and Packaging & Labeling

  1. Wholesale Marketing – This MarketReady webinar provides detailed information on the key principles and best practices of wholesale marketing with a focus on building relationships with buyers and effective branding.
  2. Packaging & Labeling – Hear from a panel of experts and buyers on the functions of packaging and labeling food products to wholesale markets and best practices for delivering high quality foods to end users.
  3. Insurance Risk and Mitigation: This webinar series provides expert insight for food and farm businesses expanding to institutional sales. Panelists provide information about food safety assurances, sales agreements, and overall, what to expect when approaching a new buyer. Panelists include University of Missouri Extension Horticulture Field Specialist, Patrick Byers; Director of the New Entry Sustainable Farming Project in Boston, MA, Jennifer Hashley; Executive Director of northwest Arkansas’ Spring Creek Food Hub, Anthony Mirisciotta; and Thomas Smith, Director of Operations at the Kansas City Food Hub.